How Do You Make A Music Video Without The Artist In It?

How Do You Make Music Video Without Artist It

In 1984, the annual MTV Video Music Awards began honoring your favorite musicians for the visuals that brought their songs to life. More than three decades later, music videos remain powerful storytelling tools. But how does a video come together when the artist — the one who dreamed up the story in the first place — isn't physically present in the clip?

Sia , who's known for being camera shy, is a pro at this, notably recruiting Maddie Ziegler from Dance Moms to star in five of her videos. Likewise, 'Sorry' has racked up a whopping Why wouldn't an artist want to star in their own work? Well, perhaps the video's message is stronger without a celebrity spotlight. When asked why 'Ye wasn't in 'Fade,' Guapo's response was short and sweet: 'Because he is a genius!'

He continued, 'Oh my god, you have to be in the presence of his energy. His art, his everything, it's crazy. He's an artist, you know what I'm saying? He's making a piece. This has nothing to do with him. It doesn't have anything to do with him. He was presenting a piece. ... I love people who take hip-hop to the next level.'

The 2017 VMAs touch down at the Forum in Inglewood, California, on Sunday, August 27 at 8 p.m. ET/PT. See the full list of nominees and vote for Best New Artist now!

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