Kid Ink Fetty Wap Take Us Behind Scenes Theirpromisevideo Shoot
When Kid Ink dropped his Summer in the Winter mixtape in December, it felt like a pretty safe bet that 'Promise,' his track with Fetty Wap , would be the immediate breakout hit.
And, so far, it has been just that. With two of rap's most melodically inclined MCs together on the track, backed by production from DJ Mustard, the result is as fun as it is catchy.
The two recently shot the video for in Ink's native Los Angeles, and shared some behind-the-scenes pictures with MTV News for the Mike Ho-direction visuals.
'This record took off really fast for us, so we obviously shot the big budget video for it as expected,' Ink told MTV News on Monday of the track, which has climbed to No. 82 on the Billboard Hot 100 and No. 9 on Rhythmic.
'We wanted to put together a visual that brought the record to life, but at the same time do it in a fun, unexpected way, so it wasn't just another cliche rap video,' he added, not wanting to reveal too much about the concept, so his fans will still be surprised when it drops. 'This is the first time for me doing a visual like this and I can't wait to see the response when it comes out!'
Ho, who shot 'Be Real' and 'Summer in the Winter' for the rapper, added: 'Ink's energy is really dope. I love working with him on his music videos because he lets me be creative and trusts my vision.'
As for the song itself, Ink explained to me back in December how the collaboration came into existence.
'I went over to [Fetty's] studio out in Jersey,' he said. 'He said a lot of dudes don’t pull up to his studio out there. But it was a dope studio and his whole team got dope vibes. We were able to go into the studio and have fun. I kind of wanted to influence him to go in and do his thing first. That’s something I always try to do with the new artists I work with, especially when they’re new artists themselves. He went through a bunch of different beats. At first, I think he was kinda skeptical of what I was gonna like, and then he landed on this one where I was like, ‘Just go in. Have some fun.’ And we were able to do that at the end of the day and have a cool eight hour session.'
Check out the pics below, and look out for the video to drop soon.Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell Mike Ho & Stevie Murrell