Rita Ora's 'I Will Never Let You Down' Music Video: Look By Look

Rita Oras I Will Never Let You Downmusic Video

Rita Ora

A still from Rita Ora's 'I Will Never Let You Down' video.
Photo: Roc Nation

Despite the fact that Rita Ora has been seemingly everywhere over the past few months—on the runways , on the cover of magazines , working with Rimmel , DKNY , and Adidas , and filming 50 Shades of Grey —we were starting to really miss her, music-wise. It’s been two years since she released her debut album, Ora , but now we finally have a taste of what the follow-up is going to sound like, and brace yourselves, Ritabots, it’s good. In the video for the lead single I Will Never Let You Down, which just dropped today, Rita delivers her catchiest song yet, a pure pop love song adorably penned by her BF Calvin Harris . Of course, this being a Rita Ora video, there’s a lot of killer clothes involved, so let’s get into it!





Rita Ora

A still from Rita Ora's 'I Will Never Let You Down' video.
Photo: Roc Nation

Our first shot of Rita is a tasteful black-and-white headshot just being developed. If you’ve seen One Direction ’s ' Herve Leger one with a matching dyed-pink bob and see-through trench coat. IMO, when you look like Rita, anytime you’re not strutting down the street in a clear pink trench is a missed opp. Her dancers have an equally intriguing look with bikini tops, American Apparel disco pants cut into shorts, Adidas , and tube socks with ankle chains. If I saw this crew dancing down the street, I would definitely follow to see where they were heading.

Rita Ora

A still from Rita Ora's 'I Will Never Let You Down' video.
Photo: Roc Nation

Rita and her blonde crew end up in a hallway. For this scene, Rita’s BFF Jeremy Scott , who’s currently heading Moschino , provides her clothes, an exact look from the runway: a powder-blue quilted suit from his debut collection for the fashion house along with a black leather cap, a belt, and chains all spelling out 'MOSCHINO.' Jeremy also loaned a bustier from his TV test collection to one of Rita’s dancers.

Rita Ora

A still from Rita Ora's 'I Will Never Let You Down' video.
Photo: Roc Nation

Next, Rita appears solo in a green snakeskin hat and matching shift dress with Chanel earrings. This look leaves us with one question: Is this creation also by Jeremy Scott? The designer came up with a similar red snakeskin look for the + WATCH RITA ORA'S 'I WILL NEVER LET YOU DOWN' VIDEO!

Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.