South Parkhas Legit Point With Theirdrink Responsiblyparody Ad
For nearly two decades, ' South Park ' has made us laugh while making plenty of points that nobody can disagree with. In this week's episode, ' Freemium isn't Free ,' Trey Parker and Matt Stone took on the deceptions of the smartphone gaming industry, and spent a minute to do the same for the alcohol marketing industry with this NSFW parody of 'Drinks Responsibly' ads:
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For those of you too young or too employed to watch the clip, it depicts quick-cut scenes of booze-chugging and hedonistic excess, followed by the slightly hypocritical admonition to...well...not do any of that stuff, because where would you ever get that idea?
Marketers having-their-cake-shot-and-drinking-it-too isn't just a product of Trey's and Matt's imaginations. A study from the Johns Hopkins Bloomberg School of Public Health, published in September, found that even though nearly 'nine out of 10 [alcohol ads] encourage responsibility,' none of them actually explain when to cut yourself off or hand over the keys.
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Many of the ads 'directly contradicted' their own advice to enjoy in moderation. 'For example, a vodka ad displayed a photograph of an open pour of alcohol with a tagline that implied the drinker had been partying all night,' the Johns Hopkins researchers said in a press release . 'In small lettering, the same ad advised the audience to enjoy the product responsibly.'
The warnings aren't legally required, and companies naturally want to maximize sales; that's the purpose of a commercial. But if the guys behind 'South Park,' who aren't exactly prohibitionists, are calling you out for saying one thing and making another look awesome, it may be time for a little truth in advertising.
